We Started Where Most People Do

Back in 2019, we were just like you—confused by investment jargon, overwhelmed by conflicting advice, and tired of courses that assumed everyone already knew the basics. So we built something different.

Teaching Since 2019
Financial planning workspace with documents and laptop showing investment portfolio

Born From Real Frustration

The investment education world had a problem. Most resources either dumbed things down to the point of uselessness, or jumped straight into advanced territory that left beginners behind.

We noticed people weren't struggling because investing is complicated—they struggled because no one explained the fundamentals in plain language. Terms like "asset allocation" and "risk tolerance" got tossed around without context.

That gap between complete novice and confident investor? That's where we live. We focus on that specific transition—helping people go from "I should probably invest" to actually understanding what they're doing and why.

What Drives Our Work

Plain Language

Financial terminology exists for precision, but teaching shouldn't hide behind it. We translate concepts into everyday language first, then introduce the formal terms once the idea clicks.

Realistic Pacing

Learning to invest isn't a weekend project. Our approach respects that building confidence takes time, repeated exposure to ideas, and plenty of examples that connect to real situations.

No Shortcuts

We won't promise quick wins or guarantee returns. Instead, we focus on helping you understand how markets actually work, so you can make informed decisions that match your circumstances.

How We Actually Teach

Investment education session showing market analysis and portfolio diversification concepts

Start With Context

Before diving into specific strategies, we explain why certain approaches exist. Understanding the reasoning behind diversification matters more than memorizing allocation percentages.

Our sessions begin with the problem an investment concept solves. Once that makes sense, the technical details fit naturally into place. This method sticks because it connects to real goals.

Individual reviewing investment options and market research materials

Practice With Examples

Theory only goes so far. We walk through actual scenarios—comparing different account types, evaluating fund options, understanding how fees compound over time.

These aren't hypothetical cases pulled from textbooks. We use examples based on situations our students actually encounter when they start investing. That relevance makes the difference between knowing something and being able to apply it.

Who's Teaching You

Kieran Thorley, Lead Investment Educator at Shadowex

Kieran Thorley

Lead Investment Educator

I spent my first year investing making every rookie mistake you can imagine. Chased hot stocks, panicked during market dips, paid unnecessary fees because I didn't understand what I was buying.

That experience taught me more about what beginners actually need than any textbook could. Now I focus on helping others skip the expensive learning curve I went through—or at least understand what they're getting into before making those same mistakes.

  • Certified Financial Education Instructor (2020)
  • 10+ years personal investing experience
  • Developed curriculum for 200+ beginning investors